Privacy Policy
We believe privacy is a right. Here is exactly what data we collect, why we collect it, and how we protect it.
Last updated: March 19, 20261. Overview
Prana Svasth ("we", "our", or "us") operates the website app.pranasvasth.com and the associated mobile experience (collectively, the "Service"). We are committed to protecting your personal information and being transparent about what we collect and why.
This Privacy Policy applies to all visitors and registered users of the Service and explains how we collect, use, share, and protect your personal data in accordance with the Information Technology Act, 2000, the IT (Amendment) Act, 2008, and applicable data protection rules of India.
By using our Service you consent to the practices described in this Policy. If you do not agree, please do not use the Service.
2. Data We Collect
2.1 Information You Provide
| Data | Purpose |
|---|---|
| Full name | Account registration and delivery labelling |
| Mobile number | OTP-based login; delivery rider communication |
| Email address | Order confirmations, invoices, and marketing (opt-in) |
| Delivery address(es) | Processing and routing your orders |
| Payment method details | UPI ID, wallet identifiers — we do not store card numbers |
| Notes / special instructions | Customising your delivery or order |
| Profile photo (optional) | Personalising your account dashboard |
2.2 Information Collected Automatically
| Data | Purpose |
|---|---|
| IP address | Security, fraud prevention, and approximate location |
| Browser & device type | Rendering the site correctly across devices |
| Pages visited & clicks | Improving UX and understanding usage patterns |
| Session duration | Performance analytics |
| Referral source (UTM) | Measuring marketing campaign effectiveness |
2.3 Information from Third Parties
When you sign in using a Google account, we receive your name, email address, and profile photo from Google as permitted by their privacy policy. We do not receive your Google password.
3. How We Use Your Data
We use your personal information for the following purposes:
- Order fulfilment — processing, packaging, dispatching, and delivering your orders.
- Account management — creating and maintaining your account, managing subscriptions.
- Customer support — resolving queries, handling refund or replacement requests.
- Payments — processing transactions securely through our payment partners.
- Communication — order confirmations, delivery updates, and service notifications via SMS/WhatsApp/email.
- Marketing — promotional offers and newsletters (only if you opt in; you can unsubscribe at any time).
- Improving the Service — analytics, A/B testing, and product improvements.
- Legal compliance — complying with applicable Indian laws and regulatory requirements.
- Fraud prevention — detecting and preventing fraudulent transactions and abuse.
5. Data Retention
We retain your personal data for as long as your account is active or as needed to provide the Service. Specifically:
| Data | Purpose |
|---|---|
| Account data | Retained while your account is active; deleted within 30 days of a verified deletion request |
| Order history | Retained for 7 years for GST and financial record-keeping requirements under Indian law |
| Payment records | Retained for 7 years (statutory requirement) |
| Usage & analytics data | Retained for up to 24 months in anonymised form |
| Marketing preferences | Retained until you unsubscribe or withdraw consent |
When data is no longer needed we securely delete or anonymise it.
6. Your Rights
You have the following rights with respect to your personal data:
- Access — Request a copy of the personal data we hold about you.
- Correction — Ask us to correct inaccurate or incomplete information.
- Deletion — Request deletion of your account and personal data (subject to legal retention requirements).
- Portability — Receive your data in a structured, machine-readable format.
- Withdraw consent — Opt out of marketing communications at any time using the unsubscribe link in any email or by contacting us.
- Restrict processing — Ask us to limit how we use your data while a dispute is being resolved.
To exercise any of these rights, email us at support@pranasvasth.com with the subject line "Privacy Request". We will respond within 30 days.
8. Security
We take the security of your data seriously and implement appropriate technical and organisational measures, including:
- TLS/HTTPS encryption for all data in transit
- Encrypted storage for sensitive fields
- Access controls — only authorised personnel can access personal data
- Regular security reviews and vulnerability assessments
- OTP-based authentication (no passwords stored)
Despite these measures, no system is 100% secure. If you suspect any unauthorised access to your account, contact us immediately at support@pranasvasth.com.
9. Children's Privacy
Our Service is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes we will notify you by email or by placing a prominent notice on our website. The date at the top of this page always reflects when the policy was last revised.
Continued use of the Service after changes become effective constitutes acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us: